Here it is already heading into six weeks after the Deepwater Horizon disaster and they still have gotten no closer to ending this disaster in the Gulf of Mexico, with tens of million gallons of oil having gushed out in an underwater oil volcano. I say volcano, because I think the word "spill" is misleading as it connotes a finite amount, while the damage that is occurring now is something along the lines of Biblical Proportions (as in a disaster of)....
The "green" oil company BP has bungled every chance to correct this matter, and it's been obvious that they are winging it with solutions that are targeted more at recovering the well than on stopping the leak. But now, with evidence turning up that is is not just a well geysering anymore, but major cracks and canyons seeping black death up from deep beneath the earth, their image is as ruined as a brand as the Gulf is as a habitat for life. You must keep in mind that one drop of oil can kill a fish, and there are millions of barrels coming into the environment... this is apocalyptic BP.
Greenpeace in the UK has decided to help raise awareness with a contest encouraging people to express their outrage by rebranding the BP logo and show their true nature. Entries are pouring in, with over 300 to date and the contest runs until the end of June. I grabbed just a handful of the more interesting ones for your viewing, you can see the entire collection here. Grab a copy and try your hand at retooling their logo to show this reckless and careless industry's true nature.
ORIGINAL BP LOGO:
About the logo: Our visual identity reflects the revolutionary quality of our business.
Our logo was launched in 2000, and was designed as a dramatic break with tradition. It is unlike any other energy identity, and symbolises a number of things - from the living, organic form of a sunflower to the greatest source of energy... the sun itself.
The colours of the 'Helios' - named after the Greek god of the sun - suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.
THE LOGO REBRANDED
*Shown in no particular order. Numbered only for reference.
- Greenpeace UK Competition Page
- Flickr Gallery of all Entries